Domo, the Japanese stop-action character and meme celebrity, is
appearing this fall in an elaborate 7-Eleven storewide promotion, and
his toothy brown face is plastered on everything imaginable. Tons of
signage of all over, collectible Slurpee cups (and Domo's own custom
flavor, Fuji Frost), character straws, coffee cups, and some truly
inventive and funny packaging design for the hot dog containers. There's
even Domo schwag like hats, t-shirts, and books. Evan Brody, the
marketing manager for Slurpee, told Brandweek that 7-Eleven's consumers "love crazy Japanese shit."
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Email Address: joycemarcelino@rocketmail.com
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